KOKUYO Co., Ltd. (Headquarters: Osaka City; President and CEO: Hidekuni Kuroda) has established a local subsidiary in Indonesia with the goal of sustainable growth in the furniture business in Asia, with operations commencing in April 2019.

KOKUYO had been conducting sales through a representative office in Indonesia since 2012, but is now shifting to a new system of using a local subsidiary to sell directly due to recent increases in local firms’ purchasing power and appetite for investing in offices. With this change, KOKUYO aims to add the growing demand from local firms in Indonesia to its revenue base of Japanese customers and achieve sustainable growth in Asia.